Writing User Experiences (UX Writing)… My Challenge Cases
…found myself in a 15 Days UX Writing Challenge, prior to this enrollment, i had been more of that-design-too-much of a person until i began writing experiences…..
UX writing is a type of writing that is primarily done for online platforms (apps, websites etc) to help guide the user through a process. It’s the lubrication, so to speak, between the user and the machine…
The role of a UX Writer at Google
As a User Experience writer, you are an advocate for Google design, working to shape product experiences by creating useful, meaningful text that helps users complete the task at hand. You help set the vision for content and drive cohesive product narratives across multiple platforms and touch points. As a stellar writer, you have a portfolio of work that demonstrates content that simplifies and beautifies the overall user experience.
You work with people in a variety of UX design-related jobs including researchers, product managers, engineers, marketing and customer operations. Collaborating with each, you strive to establish cohesive language and a unified voice across products and platforms. You regularly use empathy, logic and hard data to inform content choices, and are an expert in your product. You provide content recommendations that include the right words and sometimes complementary data and images.
You use your gift for language to design intuitive, delightful product experiences that help users accomplish their goals. You’re also a content strategist, defining product vision and narratives across multiple platforms and touch points. As a writer, you have a portfolio of work that demonstrates your gift for simplifying and improving user experiences.
UX Writers work with people in a variety of disciplines, including design, researcher, product management, engineering, legal, marketing, and customer operations. Collaborating with each, you strive to establish a unified voice across products. You regularly use empathy, logic, and hard data to inform content choices and to advocate for the user.
You will drive guidelines and best practices, manage complex, cross-functional projects, and work with leadership to set goals and implement road-maps. You provide direction and mentor-ship to junior writers and support to peers.
User experience (UX) is at the forefront of how we create intuitive, innovative, and beautiful products that people love. We strive to learn and understand our users’ needs, behaviors, and emotions to yield insights that inform product strategy and guide the design of the experiences we create. Our multidisciplinary UX teams include designers, researchers, content strategists, and engineers who are passionate about quality, usability, and performance. We collaborate closely with product managers, software engineers, and many others to solve complex challenges and craft powerful experiences that highlight our products’ unique capabilities and personalities. Our work touches billions while exemplifying a key principle that is core to Google’s philosophy: “Focus on the user and all else will follow.” (careers.google.com)
Day 1 Scenario: A Traveler is in an airport waiting for the last leg of a flight home when their flight is cancelled due to a severe storm at their destination.
Challenge: How does her airline app tell her this and what does it say.
Headline (45 Character Max ):
- Oops, a destination error just got encountered.
- Your safety matters to us, hence;
Body ( 125 Characters Max):
- A slight storm just occurred at your destination leading to a cancellation of your flight, from Ohio — Lagos. Kindly sit back as we have this in control.
- Your flight from Ohio — Lagos has been cancelled due to a slight change in the weather condition at your destination. Strap Up! Not to worry we have this in control.
Buttons (25 Characters Max):
- View Details
- Reschedule Flight > Book a Hotel
Day 2 Scenario: A User is a big sport fan in the midst of their sport favorite college sport season. Challenge: Write a home screen for a sport app that lets them pick their favorite college sport teams and sends them reminders to watch games, live scores update, highlights videos after the games
Headline (45 Character Max ):
- Hey, Follow your favorite games with TrackAPP . ng.
- Heads Up! Follow College Sports with TrackaAPP . ng
Body ( 175 Characters Max):
- It’s college sport league. Find your favorite teams, explore an set reminders for fixtures, live scores, and games updates.
- Hot new gist in the world of sport. Tap this Icon to set up notifications for update. Also select favorites teams to personalize feeds.
Buttons (25 Characters Max):
- View Updates
- Turn On/Off Notification
- Personalize Feeds
Day 3 Scenario: The user entered the wrong email to sign in to their account Challenge: Tell the user to enter the right email.
(45 Character Max ):
- Your entry in this field is incorrect. Please re-enter
- The email address doesn’t match your account, kindly retype
- Oops, wrong email address input.
Day 4 Scenario: A User is in their favorite supermarket. They open the supermarket app on their phone to see what’s on sale and are greeted by a promotion Challenge: Write a promotional home screen for a service that delivers coffee to the user once day, everyday for an entire year.
Headline (45 Character Max ):
- Giving you 365 cups of coffee, each per day
- Let’s rain you with coffee for 365 days! Interested?
Body (175 Characters Max):
- Getting back home knowing your coffee cup is filled with coffee goodness everyday will help you think better ad decrease stress. Let’s make that your story.
- With just 3 clicks Coffee-Goodness will be all yours 365 days round… See below
Button (25 Characters Max):
- View Promotion
- I Love Coffee
- Agree to Promotion
Day 5 Scenario: While editing a note in a note taking app, a user’s phone suddenly runs out power and abruptly turns off. After the phone recharges, the user opens app. Challenge: What would you say to the user. When? Write it.
Headline1 (45 Characters Max ): After the user opens the app and the splash screen goes off, and he clicks o anywhere in the app, i will say:
- Hi Emem, Would you like to continue from…?
Body1 (140 Characters Max):
- …*file-name*? Yes or Move to Trash
Headline2 (45 Characters Max ):
- Welcome Emem
Body2 (140 Characters Max):
- You have an unsaved note “untitlednote 2”, would you like to open it or save to draft?
Buttons (20 Characters Max):
- Yes,Open
- Save as Draft
- No, Don’t Open
- Move to Trash
Day 6 Scenario:It’s a rainy Monday,A user has just gotten into their car to drive to work. They plug their phone into their car and start driving. Challenge: How would you let the user know there’s a heavy thunderstorm happening near their their work place. It may prolong their commute, How do you communicate this to them? When? Write it.
Headline (30 Characters Max):
- It’s Monday already. Heading to Downtown Lane
Body (45 Characters Max):
- DL currently is experiencing a heavy thunderstorm
Day 7 Scenario:A sport fan is at a wedding while his team is playing arch-rivals. His team makes a touchdown. Challenge: How would you quickly let the sport fan know about the latest play, the current score, and key players? Write it.
Headline (30 Characters Max):
- ManU VS Chels! Have a peep
- You will love to know
Body (45 Characters Max):
- ManU leads 2.0 aided by Rooney & Sanchez. See Drama
- Drama unfolds as ManU floors Chelsea. View More
Day 8 Scenario:... Challenge: ...
Headline (30 Characters Max):
- …
Body (45 Characters Max):
- …
This is basically how i went on and on writing user experiences for the remaining 8 days…of the challenge and after
Thanks for reading…
Clapppppsss would do…
